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February 2014 – advertising market in Germany grows

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Numbers & figures
Aloud Nielsen the advertising market in Germany grows by 3.2% (gross) in the first to month of 2014 and sums up to 3.8 billion EUR. The winner is TV advertising (+6.8%), followed by Internet (+4.3%) and Mobile (+33%). Also advertising in magazines reached (surprisingly for me) a plus by 2.5%. On the downward slope are Newspapers (-2.5%), Radio (-0.8%) and Cinema (-8.8%).

Source: nielsen.com

 

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