Since August 2008 AdScale is officially measured by comScore. Every month we have renewed the actual comScore numbers on the AdScale website. If you put the historical data in a graph the development of AdScale looks really awesome. I’m sure this will be not the limit. If I’ve some time within the next days I’ll write a short recap of the year 2010 that is about to draw to a close. You can be sure that we’ll have some really nice things on the development roadmap for 2011, but I’ll don’t give anything away for now!
At October 2010 AdScale hit the first time a reach of more than 70% of the german internet users. We are pretty sure that in November 2010 we achieve again a all-time-high.
In October 2010 more than 38 million unique user have seen an advertisement which was delivered through the AdScale marketplace.
In August 2009 we hit our all-time-high regarding the supplied page impressions where advertisement were delivered through the AdScale marketplace. You may have recognized the little drop in September and October 2010. This has traditional to do with the general growth of online advertisement in this period. The experience shows that in the last quarter of the year the publisher websites do much more sell their own inventory directly to the advertisers, which reduces the available inventory in the marketplace but increases the max.bids for a campaign and the coverage of a available ad slot.
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