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Business Insider predicts that the mobile ads will be the fastest-growing U.S. advertising medium in revenue terms, according to a new BI intelligence forecast.
Overall, digital ad revenue will grow by a five-year compound annual growth rate (CAGR) of 12.9%(!).
Mobile will grow over 2X faster than any other ad medium in the next five years. Mobile ad revenue will reach $42 billion in the U.S. at the end of 2018, and see a five-year CAGR of 42.6%.
In the article the show also a infographic about the annual forecast for the U.S. advertising revenue by format (including display ads, video, search, radio, newspaper, tv, etc.).
The post Mobile Will Grow Faster Than Any Other Ad Medium appeared first on boecher.de.
